PPC Search Engines
Wednesday, February 28th, 2007In recent months I have been experimenting with some ppc search engines and thought I would share with you my experiences.
So far I have tested campaigns with Google Adwords, Yahoo Search Marketing (formerly overture), MIVA, 7Search and Microsoft Adcenter. I used the same exact ad and pretty much identical keywords for each program. Unfortunately I couldn’t say the same about the results.
Yahoo dominates the results!
Feb. Net Profits: $1125, Ratio 1:65
Yahoo Search Marketing has proven by far to be the best pay per click search engine so far. All others failed to even come close to the quality of Yahoo’s traffic. Now keep in mind this is for the particular niche of adult dating. Other niches could of course have different results.
Google a far second
Feb. Net Profits: $0, Ratio 0:399
I got a couple of sales in January but nothing in February. The quality of traffic was very poor. Now keep in mind I was using their search network as well. That definitely could have had a negative impact on my campaign. I am actually retesting right now with only google search. I will update you with the results.
MIVA
Once again a lot of clicks and no sales
Very poor quality traffic at least for dating. Although they did explain to me they have a seperate adult division of their marketing program that I may experiment with in the future. I will let you know when I do.
7Search
A lot of clicks and no sales. I am sure other people have success with this program because I have heard good things but for me it was a no go.
Microsoft Adcenter
Just recently started testing campaign but so far no sales although for Adcenter I am using a different ad and keywords. They are very strict and will not allow the ad I am using on the other ppc search engines.
These are just five of the top PPC Search Engines. They are many more so just experiment and try different things. However I do highly recommend Yahoo Search Marketing. I will continue to use their program and plan on starting some new campaigns. I will give you some more results in the future. Good Luck!
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