Archive for the ‘search engine optimization’ Category

PPC Search Engines

Wednesday, February 28th, 2007

In recent months I have been experimenting with some ppc search engines and thought I would share with you my experiences.

So far I have tested campaigns with Google Adwords, Yahoo Search Marketing (formerly overture), MIVA, 7Search and Microsoft Adcenter. I used the same exact ad and pretty much identical keywords for each program. Unfortunately I couldn’t say the same about the results.

Yahoo dominates the results!
Feb. Net Profits: $1125, Ratio 1:65
Yahoo Search Marketing has proven by far to be the best pay per click search engine so far. All others failed to even come close to the quality of Yahoo’s traffic. Now keep in mind this is for the particular niche of adult dating. Other niches could of course have different results.

Google a far second
Feb. Net Profits: $0, Ratio 0:399
I got a couple of sales in January but nothing in February. The quality of traffic was very poor. Now keep in mind I was using their search network as well. That definitely could have had a negative impact on my campaign. I am actually retesting right now with only google search. I will update you with the results.

MIVA
Once again a lot of clicks and no sales
Very poor quality traffic at least for dating. Although they did explain to me they have a seperate adult division of their marketing program that I may experiment with in the future. I will let you know when I do.

7Search
A lot of clicks and no sales. I am sure other people have success with this program because I have heard good things but for me it was a no go.

Microsoft Adcenter
Just recently started testing campaign but so far no sales although for Adcenter I am using a different ad and keywords. They are very strict and will not allow the ad I am using on the other ppc search engines.

These are just five of the top PPC Search Engines. They are many more so just experiment and try different things. However I do highly recommend Yahoo Search Marketing. I will continue to use their program and plan on starting some new campaigns. I will give you some more results in the future. Good Luck!

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Free Traffic from Craigs List

Sunday, February 25th, 2007

Craigslist.org is a great place to get some free traffic. I am talking about quality search engine traffic and not just traffic from craigslist.

I recently posted an ad for (affordable windows web hosting) as an experiment and showed up as #11 in googles search results for that specific keyword combination.

Because craigslist is such a big site with so many pages indexed in google it is easy to to post an ad and have it show up in google with very good results. You just have to use some basic se optimization tactics. Treat your ad just like an actual page for a web site. The great thing about this is there is no limit to how many ads you can post and have show up in the se’s for multiple keyword combinations. Just don’t post the same ad more than once or post more than one ad a day. You will get flagged for spam and your account will be deleted.

Instructions.
Choose post ad and choose your location. Then select the services offered category and choose the category to list your ad in.

Next your going to need an html editor. Start with an h1 tag using the specific keyword combination you are going for. Next use an h2 tag and explain the service you are offering with your keywords sprinkled in. Then write your body (description) explaining your service in pretty good detail. Also sprinkle in some of your keywords here. Finally make a link below your description incorporating your keywords linking to your service. Also link the keywords in your h2 heading to your service.

After that go back and bold all of the keywords in your body. Thats it, now just copy all of the html and paste it into your description at craigslist and submit your listing. Google indexes almost every day so it shouldn’t take to long to see the results. My ad showed up in Google after only 3 days of posting. This could be a huge resource for se traffic if you know what you are doing so take advantage of it. Ads expire after 45 days so you will have to repost eventually but it is worth the time.

Se traffic in under 3 days for free, you can’t beat that!

For a more in depth article on this subject click here.