The Importance of Domain Registration Length
Sunday, February 25th, 2007Here is a little helpful information about registering a domain that a lot of people are unaware of including me untill a few weeks ago.
The length of time that you register your domain name for can have an affect on your search engine placement.
Some of the top search engines like Google and Yahoo consider the length of time your domain is registered as one of many determining factors that will decide where to place your site in their index.
Why is this relevant?
If a search engine see’s that your domain was only registered for one or two years it will have reason to believe that you are not as serious about holding on to that domain. Also they see one or two year domains as more likely to expire due to many of the names being bought just so no one else can buy it or simply to park the domain for future use or to make money with a parking service. These factors will have a negative impact on determining placement of your site in the se’s.
They will give domains with five and ten year registration periods much more relevance when considering where to index the domain. They figure sites with five and ten year domains are going to stick around and are in it for the long haul. Sites with longer registration periods are much more likely to be stable companies that are going to extend their registrations for as long as possible and not let them expire.
This is definitely something to consider when registering your domain. If you are planning to build a site and put a lot into se optimization, I would recommend a 5 or 10 year registration. Yes it cost more money but that money will be replaced with higher results in the se’s meaning more traffic to your site in the long run.